briefing
The brief was to create photorealistic 3D replicas of NIVIA Sports' pickleball rackets and showcase the entire range — but not through a conventional product commercial. The challenge was to craft something fresh that simultaneously highlighted each racket's design while capturing the energy and context of real gameplay.
development
Once the modelling and texturing were complete, the real challenge began — animating the rackets. It required a deep understanding of ball contact time and reaction physics to make every hit feel authentic. Getting the movements exactly right took two full days of research and iteration, but the result was an animation that truly reflected the real mechanics of the sport.
final look
Once done, I took it to Premiere Pro for final composting and sound design.
